Category : Digital Marketing

by Super Admin - 1 month ago

Key Learnings from Brighton SEO 2017

On Friday last week, some of the Passion Digital team took a trip to the South Coast to glean some knowledge from the expert speakers at the renowned Brighton SEO conference. Members from our Technical SEO and Content departments attended insightfu...

by Super Admin - 1 month ago

Brainstorming Galore at Storm Labs

Innovation, Experimentation and Collaboration That’s what Storm Labs projects are made of. Not quite the sugar, spice and niceness of the Powerpuff Girls, but the folks here at Storm sure know how to cook up an imaginative app or digital tool to imp...

by Super Admin - 1 month ago

7 ways to make Networking Events work for you

Networking events are a strange phenomenon. For many, the idea of standing in a room full of strangers, making small talk and shilling out business cards is very daunting. For others, it’s the perfect way to display their skills and expand their...

by Super Admin - 1 month ago

How to Spend Your Digital Marketing Budget

According to numerous budgeting gurus (or some sort of budgeting higher power) a monthly budget should look a little something like this: Housing: 30% Utilities and other household expenses: 10% Food: 15% Entertainment: 5% Everything else: 40% Howev...

by Super Admin - 2 months ago

March Month In Numbers

We are now into March so Spring has finally sprung. And here in Edinburgh we are all preparing for a bright year ahead. 1 Million 360 degree Videos have been posted to Facebook thus far. Confirming that video will be the main driver of everything...

by Super Admin - 2 months ago

Why you shouldn’t Market to ‘Millennials’

Last month we discussed how to market to the millennial generation and the ways in which we can most effectively communicate with this new wave of consumers. This article takes the alternative perspective, inspired by Adam Conover and his talk at...

by Super Admin - 2 months ago

Charity begins at Google, generous paid search grants.

Google Grants So you’re running a charity and thinking of dipping your toes into a bit of paid advertising? Then your first stop should the the universal centre of search. Why? Because the kindly people over at Google are in the very good habit of d...

by Super Admin - 2 months ago

Social Media Content Calendar Tips

Do you know what you’re posting on Facebook tomorrow? If the answer is no, then you could be in trouble. Without planning, any Social Media Manager will struggle to execute a successful social media strategy, meet KPIs and deliver impressive resul...

by Super Admin - 2 months ago

How to Market to Millennials

According to a Guardian article from March 2016, there are 13.8 million people who would fit under the definition of ‘millennials’ in the United Kingdom alone. This is a massive segment of the market that many businesses are making a priority. So h...

by Super Admin - 3 months ago

Why Super Bowl ads are becoming more obscure

You won’t be surprised to hear that in order to sell products, brands need to first build an identity; a story that they tell others about themselves. But what consumers might not be aware of is that in recent years, building your brand’s identity...

by Super Admin - 3 months ago

A Guide to Keeping Children Safe Online 2.0

original: 12/06/2014, updated: 30/01/2017 The growth of the internet has provided an invaluable learning tool for children. However, the increasing ease with which children are able to access the web has given rise to a number of problems relating...

by Super Admin - 4 months ago

Your logo is the face of the brand

Like many other aspects of your brand a face is very important, and just like a persons face being reconisable has it’s advantages. People have many options for styling their face, do you have a beard, wear glasses, makeup and what hair style do you...