Conversion Optimisation Equations

Digital Marketing

by Super Admin 233 Views 0

Marketing, and digital marketing, in particular is all about numbers. Sure there’s creative and imagination and feats of amazing technical splendour… but all that fabulousness translates into the bottom line.

For some who might prefer the more brand end of the marketing continuum, equations might not be their favourite thing.  As a hand reference, here are some of the equations that we use on a daily basis across client campaigns for conversion optimisation.