Looking For Design Trends

Digital Marketing

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Looking For Design Trends

Trends come and go. That is why it is always good to look back in history to get inspired. We’d love to recommend a great website to surf through design trends from nowadays and the past decades.

Trend List is a web project that explores visual tendencies in graphic design and categorised them. What it is great about this website is that it categorises them by its appearance and not by its content. It analyses thousands of design pieces and looks for common patterns and trends spotting when they’ve risen, in what countries they’ve been popular and how they’ve evolved through the years.

A great example is the trend “Repetition” which was very popular in the pop art but according to Trend List is gaining again a lot of popularity in the last three years.


Some graphic design trends have spread out to the fashion industry. The IK Blue (International Klein Blue) was first mixed by the artist Yves Klein in the 60’s and it has been widely used in the last years.


The Trend List website itself is following another recent trend in web design, named Brutalism. The term comes from the Brutalist architecture, which was a movement that flourished between the 50’s and the 70’s. It emerged as a reaction by a younger generation to the architecture design from the 30’s and 40’s. Similarly, in web design the concept can be defined as a ‘reaction by a younger generation to the lightness, optimism, and frivolity of today’s web design’. It can be described as raw, rough and totally opposite to today’s standard of the aesthetically beautiful. Brutalist websites arise from the first websites early in the 90’s, when they were very basic and visually simple.

These are great examples of website that illustrates the concept:


It is always important to be up to date with the latest trends, but we believe that it is also essential to consider art and design pieces from the past. They always can serve as inspiration in order to create new trends.

Sources:  TrendList.orgWebdesignerdepot.comBrutalistwebsites.com