Tag: Marketing

by Super Admin - 6 months ago

Why you shouldn’t Market to ‘Millennials’

Last month we discussed how to market to the millennial generation and the ways in which we can most effectively communicate with this new wave of consumers. This article takes the alternative perspective, inspired by Adam Conover and his talk at...

by Super Admin - 6 months ago

How to Market to Millennials

According to a Guardian article from March 2016, there are 13.8 million people who would fit under the definition of ‘millennials’ in the United Kingdom alone. This is a massive segment of the market that many businesses are making a priority. So h...

by Super Admin - 7 months ago

Why Super Bowl ads are becoming more obscure

You won’t be surprised to hear that in order to sell products, brands need to first build an identity; a story that they tell others about themselves. But what consumers might not be aware of is that in recent years, building your brand’s identity...